In response to our shoppers becoming increasingly concerned about socially responsible trade, Whole Foods Market has created the Whole Trade Guarantee as a commitment to transparent, ethical, and responsible sourcing and production. For each Whole Trade Guarantee product sold, 1% of the retail sale will go to the Whole Planet Foundation and examples of our Whole Trade Guarantee currently include hundreds of foods from our grocery and produce departments such as bananas, coffee, tea, cocoa, sugar, vanilla and flowers.